Posts Tagged ‘video squeeze page’

Video squeeze pages (when done right) can be one of the most powerful, effective ways to build a list in a very short time.

Not sure what a “squeeze page” is? A squeeze page is another word for “landing page”, and applies to pages designed to collect a visitor’s name and email while providing something enticing in return.

Things like ebooks and ecourses have been popular squeeze page gift items, and to some extent they still work – depending on the perceived value of the item. I personally still use these types of offers on my niche squeeze pages all the time.

But the bar continues to rise when it comes to collecting names on squeeze pages. The constant assault of spam that hits everyone’s inboxes make people reluctant to sign up for anything online. As marketers continue to pile on the free stuff (especially in the internet marketing niche) to entice people to fill out their forms, we’re all faced with something referred to as “moving the free line.”

This refers to coming up with increasingly bigger and better, more valuable items to give away if you want your visitors to give up their email on a traditional squeeze page.

Video squeeze pages can actually capture visitor information without giving anything away for free!

A video squeeze page can play on your visitors’ natural curiosity. Pique their interest… and provide the solution they crave, which is revealed in part 2 of your video on the “other side” – without any additional “freebies” required!

Video squeeze pages do take a bit more work than the traditional squeeze pages we’re so familiar with. Fortunately, the tools to make videos are built right into modern computers.

Graphic designers have begun to include attractive video pages in standard sizes as a “must” in their template packages… including my own! You can see the latest offering here: Graphics With Impact 2008 Blowout Package

It has never been easier to put video on your websites!

Focus on the structure for your video, where the answer to your visitors’ compelling problem  is revealed in a second video, which is on a page visitors reach only after they’ve opted in to your list.

Leave your visitors eager to see what happens next and you’ll see a marked increase in your conversion rate, higher than you ever could by simply giving away an ebook.