Posts Tagged ‘unsubscribe’

If there’s anything I really appreciate it’s someone who says what he thinks – no holds barred. I really enjoy fresh perspectives that are driven by the sincere wish to educate, and better still, when their opinion coincides with my own.

Rick Butts just posted a video about the “Worst Internet Marketing Advice He’s Ever Heard”, and it’s right on the money, in my opinion.

Rick’s recent blog post “Unsubscribe From Whomever Emailed You Stompernet” back in mid-May was a great discussion-starter. It’s entirely useless to be subscribed to endless lists that regurgitate cut-and-paste emails for every promotion under the sun.

These types of emails tell me two things:

1. The person who wrote (cut-and-pasted) the product owner’s supplied email has not bothered to review the product/service themselves; if they had, they would have supplied me with their own personal assessment.
2. The person who sent this email couldn’t even be bothered to spend a few moments to personalize it, which generally means to me that they are not interested in educating or providing products targeted to their list – they are simply looking for a quick buck.

While it’s not a bad idea to subscribe to a list if you think you may get value from it, don’t be afraid you’ll “miss something” by unsubscribing if they are simply spewing duplicate emails that clog up your inbox.

The advice that Rick made his rant video about – subscribing to every list you can find – is a ridiculous waste of your time. Find and follow those who share your values, provide excellent content/advice, and most importantly, fit with the goals you’ve set out for your business.