Posts Tagged ‘Twitter’

Are you losing sales and driving prospects and customers away because of a dull and boring website?

Today profit producing websites need to have the following critical elements: action generating copy, a compelling offer, an attractive, useful & wanted product and an effective sales page.

Guru’s will tell you that plain page sites will work for you… what they fail to explain is that with the myriad of competition in the online market a website that is both effective, useable, well laid out and eye-catching is also an important factor… website attractiveness allows your marketing message to get through by capturing the interest of your visitor graphically, and then presenting them with your offer (ever wonder why the big boys tell you not to use headers, yet they themselves use well-designed and graphical sites to sell their own products?).

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A good first impression is CRITICAL to branding you, your product and your offer and making your customers trust you enough to give you their money — using an amateurish or slipshod image can DESTROY rather than build your credibility.

When you are working hard to build your business, position your products and paying a lot for your traffic and leads, you want to ensure that you’re landing pages and sales letters are getting the best conversion rates possible.

The survival of your business or offer depends on it.

This is why when putting together a marketing website it requires a designer who not only understands your target market, but one who has a proven track record, and can provide graphics that are unique, professional, are usable by your visitors and assists you in delivering your marketing message.

Give your website the professional look and credibility it needs to attract prospects, deliver your message, move them to action and close the sale.

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A few days ago, Tony Blake and I were discussing a new product launch from Ian Del Carmen. He pointed out several disturbing things about this “opportunity”, and as a result of our conversation, he contacted our favourite, brilliant attorney Mike Young.

Mike Young is a no-nonsense expert in legal business matters, and he regularly “tells it like it is” as a valued expert moderator at ABlakeForum.com.

Mike knows his stuff… and he posted an extremely informative article on his blog.

Here’s a link:

Worldwide Internet Consulting: Franchise Scam

Do your subscribers a favour… let them know that it IS POSSIBLE to make a healthy income online without resorting to tactics like this.

Let me know what you think!

I can recall back in the internet “olden days” when discussion groups were the only way to communicate with a group of people. The old bulletin boards were populated by the true die-hard computer geeks, when internet marketing was still just a baby.

I wish I knew then what I know now!

The real advent of group communications came along for mainstream internet use with forums… the original social networks. These wonderful tools for communicating with the masses exploded into every niche, allowing people from all over the globe to connect, converse and share.

There are several forums in the Internet Marketing niche that have stood the test of time: the Warrior Forum, the Anthony Blake Forum, and a handful of others are the few who were vibrant, active forums before the year 2000. These forums are the cornerstones on which many marketers build their internet empires!

In the fall of 2007, I brainstormed with a group of spectacularly brilliant marketers – one of which was the legendary Tony Blake. In a dazzling session filled with hypothetical ideas, wishes and enthusiasm, an idea formed in Tony’s mind… and that idea was to take his old-fashioned forum of 15 years and redefine what an Internet Marketing Forum should be in the 21st century!

Through months of research, planning and development, a new era in Internet Marketing Forums was born… there were many sleepless nights and excitement continued to build as “launch day” approached!

On March 12th, 2008, the brand-new Anthony Blake Online – Entrepreneurial Success Forum made it’s debut to the delight and amazement of it’s long-time, online community.

The ABlakeForum has leaped into the 21st century with features like user-embedded video, audio and images; a dedicated social network, exclusive “Members Only” content, frequent contests and prizes, social bookmarking and submissions, the ability to use affiliate links in signature files, increasingly lively discussions without worry of being deleted, zero tolerance SPAM security enhancements, expert-moderated forums in several internet marketing related categories, and so much more!

And the best is yet to come!! I know of several new features being primed for release this month alone… and all of it geared to helping you profit from your internet business!

How do I know all of this?

I’m one of three Admins on the forum – Tony Blake himself, of course, who keeps a close watch over everything; then there’s me, and my focus is on Development/Design; and Terry Crim the Technical Administrator, who’s expertise keeps the forum running smoothly, efficiently and securely.

If you haven’t yet registered at the ABlakeForum, now is definitely the time! There are so many features coming your way, several of which will be in “Members Only” areas that I’d hate to see anyone left out! Oh, and did I tell you – membership is FREE? That’s right…

Over the past 6 months, there’s been a decided decrease in forum participation across the internet. With quicker, easier ways to communicate like social networks, and those with instant gratification and feedback, such as Twitter, many of the mainstream forums have been discouraged by the lack of visitors.

I’ve watched some of the more popular forums struggle with implementing new ideas, yet there is still a general discontent with the way things are… holding onto what worked in the past is often a recipe for failure in the future if there is no room for growth and change.

But not at the ABlakeForum!

We’re happy to report a steady increase in visitors and traffic – far greater than we could have hoped for or expected only months after the re-launch! Our membership is growing daily, and we’re attracting some of the most brilliant marketing minds around to share and educate.

I hope to see you there! We’d love to hear your feedback, and we’re excited to roll out the newest features of this 21st century marketing forum over the summer. Don’t miss out! Sign up FREE today!

As most of you know, I am an enthusiastic Twitter fan. Well, I recently engaged in conversation with another marketer, John Reese (you may have heard of him) on Twitter, when he posted the following:

“Instant Lesson: Negative-Attitude Marketing (i.e. bashing others) builds more of a following of other miserable people not good customers.”

I read the post twice, then was compelled to post a reply.

“Instant Lesson: Brutally Honest Marketing (i.e. exposing liars & thieves) builds a following of extraordinarily grateful people/customers.”

I figured that I had made my point, but then John replied.

“Anytime spent “exposing liars” or worry about what others are doing is time taken away from PROVIDING VALUE to customers.”

Needless to say, I was stunned. Here is the rest of our short conversation:

Lisa: “When others are ripping off my customers, I AM providing value. What’s a waste is having to undo their damage… and so damn often, its sick.”

(cont.)… “Solidify in their mind that you are looking out for them, showing the potholes to avoid and they become extremely loyal = massive returns.”

John: “but greater returns come from spending ALL your energy in providing the proper value instead of critiquing competitors”

Lisa: “Well, John, I’ve been doing this for a lot of years. Give incredible value AND direction/advice. Probably why I have ZERO unsubscribe rate.”

John: “well then that’s great. Keep up the good work. My primary point is that negativity is ultimately a zero sum gain.”

Lisa: “I spend no time seeking out degenerates, but when I learn about them or experience them, I am morally obligated to my clients…”

(cont.)… “to steer them in the RIGHT direction. And that is not necessarily MY direction. That is what my clients appreciate.”

(cont.)… “Negativity does NOT equal Brutal Honesty. I was simply making the distinction with my original post.”

So what do YOU think?

My personal view is this…

When I was a “newbie”, I earned the money I made by selling products and services, period. I was a consumer in this industry, still learning all the ins and outs of internet marketing, much like most of my clients. I looked out for my bottom line – no more, no less.

When I took on the responsibility of being a mentor/coach/teacher to others, I took on the responsibility of looking out for their bottom line as well. This includes recommendations for products, services and sites that I’ve personally created, tested and/or used, and giving them the benefit of my experiences and expertise.

So when someone comes along who blatantly lies about his products, services and/or income claims, steals, cheats, lies… whatever – I feel that I have an ethical and moral obligation to let my clients know.

These people, especially those who are new to internet marketing, need a guide who isn’t focused on their wallet. They need to be able to trust me, and because I provide information that truly helps them through the minefield of internet marketing, they do.

Agree or disagree?