Repeat Billing Or Trial Offers May Shut Your Merchant Account Down!
January 13th, 2010
Do you run a membership site? Then you’ll want to take notice of this message…
IMPORTANT NOTICE: Mastercard and Visa are getting ready to cancel merchant accounts engaging in repeat billing or trial offers.
Marketing models that employ “Free-Trial”, “Deferred Billing” and/or “Shipping Only” tactics must be providing customers with a tangible good or contracted service in exchange for charging of credit cards. Incentivized discount offers are acceptable when the cardholder is receiving something in exchange for payment, however they will cancel accounts engaging in hidden or delayed charges and ‘free’ offers that are not truly “free”.
For more detailed information, check out the post made here: CLICK HERE
