Archive for April, 2009

Be Careful What You Wish For…

Okay, so we were talking about some current projects, and I was updating my testimonials on one of my websites… and silly me – I casually mention how weird it was that Tony had never given me a testimonial in spite of all the projects we’d done together…
(Watch right to the very end – it’s hilarious!)

Tony Blake

Pet Peeve: Why I Am Ripping My Hair Out

I can’t be the ONLY marketer who runs into this situation.

I run about 30 extremely active websites. I have another 50 or so that run with minimal supervision… and another bunch in development at any given moment.

Now this issue doesn’t crop up too often, but it happens enough that I took great pains to avoid the problem, yet here it is again.

EMAIL IS NOT A RELIABLE FORM OF COMMUNICATION!

I just got a message from someone letting me know that THEY had received a HELP DESK TICKET because the person didn’t get a reply from an email they had sent to me – and this person (for whatever reason) decided to complain to the person who referred my services.

I HAVE A SUPPORT DESK!

If I don’t receive an email, there can be many reasons for it…

Perhaps your email was deleted as SPAM by some vigilant filter.

Maybe it got lost in the hundreds of garbage emails I get every single day and it was simply overlooked.

Perhaps I am not at my main computer for a few days due to travel, and have not yet seen it.

Or a simple misspelling of an email address sent it off to Siberia.

Whatever.

Social networks like Twitter, Facebook, MySpace, etc. are NOT a good way to reach me either. I do not monitor these for important business communications – I use them for social networking and entertainment, and do not have time to spend more than a few hours a week tending to these accounts.

I set up my Support Desk because it is FAR more reliable than email. Submitting a ticket, you can’t misspell my email address, or get lost in a SPAM filter or junk folder. If I am away from my main computer for a few days, I check my Support Desk regularly to make sure anyone who needs me gets an answer right away.

Here’s my lesson for today:

If you have an important question, concern or request that you need an answer for immediately, USE MY SUPPORT DESK.

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