Instant Lesson: It’s About Honesty
As most of you know, I am an enthusiastic Twitter fan. Well, I recently engaged in conversation with another marketer, John Reese (you may have heard of him) on Twitter, when he posted the following:
“Instant Lesson: Negative-Attitude Marketing (i.e. bashing others) builds more of a following of other miserable people not good customers.”
I read the post twice, then was compelled to post a reply.
“Instant Lesson: Brutally Honest Marketing (i.e. exposing liars & thieves) builds a following of extraordinarily grateful people/customers.”
I figured that I had made my point, but then John replied.
“Anytime spent “exposing liars” or worry about what others are doing is time taken away from PROVIDING VALUE to customers.”
Needless to say, I was stunned. Here is the rest of our short conversation:
Lisa: “When others are ripping off my customers, I AM providing value. What’s a waste is having to undo their damage… and so damn often, its sick.”
(cont.)… “Solidify in their mind that you are looking out for them, showing the potholes to avoid and they become extremely loyal = massive returns.”
John: “but greater returns come from spending ALL your energy in providing the proper value instead of critiquing competitors”
Lisa: “Well, John, I’ve been doing this for a lot of years. Give incredible value AND direction/advice. Probably why I have ZERO unsubscribe rate.”
John: “well then that’s great. Keep up the good work. My primary point is that negativity is ultimately a zero sum gain.”
Lisa: “I spend no time seeking out degenerates, but when I learn about them or experience them, I am morally obligated to my clients…”
(cont.)… “to steer them in the RIGHT direction. And that is not necessarily MY direction. That is what my clients appreciate.”
(cont.)… “Negativity does NOT equal Brutal Honesty. I was simply making the distinction with my original post.”
So what do YOU think?
My personal view is this…
When I was a “newbie”, I earned the money I made by selling products and services, period. I was a consumer in this industry, still learning all the ins and outs of internet marketing, much like most of my clients. I looked out for my bottom line - no more, no less.
When I took on the responsibility of being a mentor/coach/teacher to others, I took on the responsibility of looking out for their bottom line as well. This includes recommendations for products, services and sites that I’ve personally created, tested and/or used, and giving them the benefit of my experiences and expertise.
So when someone comes along who blatantly lies about his products, services and/or income claims, steals, cheats, lies… whatever - I feel that I have an ethical and moral obligation to let my clients know.
These people, especially those who are new to internet marketing, need a guide who isn’t focused on their wallet. They need to be able to trust me, and because I provide information that truly helps them through the minefield of internet marketing, they do.
Agree or disagree?
Great PLR content for nothing
I’ve been doing a lot of reading lately about Private Label Rights (PLR) content. I used to think that it was only for lazy people who didn’t want to do their own writing. But as I learn more, I’ve come up with lots of great ways I can use PLR in my own business.
If you don’t know what I’m talking about, PLR is content that you get from the original author along with their permission to use it as your own. So you can get a great report, put your name on it and have your own product to sell or give away!
The first couple of products I created using PLR only took me about an hour. There have been a few sales so far from them so that was definitely time well spent.
When searching for PLR content to use, I found there were a lot of different types of sites available. Some offered monthly memberships and others offered just one time purchases. So be sure to look around before you decide where to buy.
The site I found that was by far the best was PLRWholesaler. Not only do they have an unbelievable amount of content, but it’s completely FREE. Most sites charge an arm and a leg for the amount of content that this guy is giving away.
And although I haven’t been through everything yet, what I have read is very good quality. It’s stuff you would actually want to use as your own.
Since it’s free, I highly recommend that you check out PLRWholesaler and see if they have anything that you can use in your business. There just may be an ebook or audio recording that you could quickly brand with your information and start selling to your list.
Check it out and let me know what you think…
http://plrwholesaler.com/download/clk.php?pid=2&a=22057
How to Write An Article In 7 Minutes
Sounds like hype, doesn’t it?
How to Write An Article In 7 Minutes sounded to me like a pretty bold claim… the author said he could teach you how to:
- Write an article in 7 minutes
- Write for 3-6 hours straight – and enjoy it!
- Cure writer’s block in three seconds
- Double, triple or even quadruple your traffic very quickly
“Yeah, right!!” – That’s what I thought to myself. Then I checked out the site. Frankly, with my graphics background, I was unimpressed with the sales page… Then I read the success stories that one person after another had written about his product – it was literally changing their lives and their business.
As you know, I NEVER promote a product I haven’t personally tested. And after the glowing reviews and talking to a few people who had used the product, I went through it myself.
To my surprise, I found out… it was the real deal.
But don’t just take my word for it. See for yourself. If you do any type of article marketing at all, if you are currently having trouble getting traffic, or if you’d like to learn the most effective and simplest method to build a list, then you owe it to yourself to go:
How to Write An Article In 7 Minutes
You’ll be glad you did.
PS - In the spirit of full disclosure, I completed my article in 13 minutes - not 7 minutes. Still, not bad at all for something that generally takes me over an hour!! Money well spent.
